Tuesday, September 27, 2005

The meaning of ads.

A list of what advertising terms on products really means:

NEW - different colour from previous design

ALL NEW - Parts are not interchangeable with previous design

EXCLUSIVE - product imported

UNMATCHED - Almost as good as the competition

FOOLPROOF OPERATION - No provision for adjustments

ADVANCED DESIGN - The advertising agency doesn't understand it

IT'S HERE AT LAST - Rush job - nobody knew it was coming

FIELD TESTED - Manufacturer lacks test equipment

HIGH ACCURACY - Unit on which all parts fit

FUTURISTIC - No other reason why it looks the way it does

REDESIGNED - Previous flaws fixed - we hope

DIRECT SALES ONLY - Factory had a big argument with the distributor

YEARS OF DEVELOPMENT - We finally got one to work

BREAKTHROUGH - we finally figured out a use for it

FAT FREE - You pay for the food - the fat is free

LESS FATTENING - doesn't have the same fat content as pig stomach lining

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