A list of what advertising terms on products really means:
NEW - different colour from previous design
ALL NEW - Parts are not interchangeable with previous design
EXCLUSIVE - product imported
UNMATCHED - Almost as good as the competition
FOOLPROOF OPERATION - No provision for adjustments
ADVANCED DESIGN - The advertising agency doesn't understand it
IT'S HERE AT LAST - Rush job - nobody knew it was coming
FIELD TESTED - Manufacturer lacks test equipment
HIGH ACCURACY - Unit on which all parts fit
FUTURISTIC - No other reason why it looks the way it does
REDESIGNED - Previous flaws fixed - we hope
DIRECT SALES ONLY - Factory had a big argument with the distributor
YEARS OF DEVELOPMENT - We finally got one to work
BREAKTHROUGH - we finally figured out a use for it
FAT FREE - You pay for the food - the fat is free
LESS FATTENING - doesn't have the same fat content as pig stomach lining
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